When most people think about ways to make something “pop” on a web page, they run through the various ways to make it contrast with the other elements on the page. A wiser approach is the reduce the contrast of less important items on the page, leaving the important element or elements at “standard” contrast.
You can take advantage of the user’s full browser height for important information and calls to action simply by moving non-converting elements to unused areas of the page. In this post, we focus on site navigation.
Registration forms have their faults, many of which cause them to be abandoned before clicking that submit button. This is an accepted fate of many prospective customers, but we have the chance to follow-up with them if their email address is captured before they abandon the form.
Too good to be true? Maybe. But adding the word “My” to a few of your calls-to-action is certainly at lot easier than a complete redesign! Five minutes of time could possibly have a measurable effect on your conversion rate.